Our Story

At Boris George – Hobby Jewelry, we believe that the things we love deserve to stay close to us.

As an equestrian and a passionate cyclist, myself, I always wanted to wear jewelry that reflected the activities that bring me joy. I searched for elegant, meaningful pieces that celebrated these passions, but I could never quite find what I was looking for. That is how Boris George was born.

Every collection is inspired by the hobbies, sports, and moments that shape who we are—whether it's the bond between horse and rider, the freedom of cycling, the balance found in yoga, or any passion that makes life richer.

Our jewelry is hand made from 925 sterling silver, with selected pieces beautifully finished with gold plating, combining timeless quality with everyday elegance.

More importantly, we believe that the value of a gift is never measured by its price.

The most meaningful gifts are the ones that say, "I know what you love." They celebrate a passion, preserve a memory, or remind someone of a moment that truly matters. Those emotions are worth far more than any price tag.

Boris George creates jewelry for people who wear their passions with pride—because the hobbies we love become part of who we are.

Boris George - Jewelry for people who live their passions.